I absolutely love love LOVE this idea! You get to choose your own components, colors and design to create your own bespoke bike. I am a serious advocate of cycle chic and this is the ultimate way to look good while cruising around the city.
See the full gallery of pics and all the details on how to build your own bike on http://bikes.urbanoutfitters.com/gallery.asp
I stumbled across Sarah's work on Instagram last night and I am already obsessed. I highly recommend you check out her website (which she updates regularly with new work for sale) and her instagram, for amazing, inspirational embroidered artworks.
Her next website launch of new work goes live April 15th at 4pm EST.